November 2011
19 posts
WSA Design Management: Types of Advertisement... →
wsadesignmanagement2011:
Brand management requires integration of all communication mediums to convey the brand image at one frequency. The branding requires active communication with the market to capture the attention and interest for the offer.
Following are the key types of advertisement themes for brand…
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What the Past Can Tell Us About the Future of... →
Very interesting blog on social media…
(extract)
9. Facebook Will Not be the Only Dominant Player
I know that in 2010 it seems ridiculous to say anything other than “Facebook has won – the war is over” and I know that it feels that way right now. Facebook is so dominant it is astounding. In a complete return to where we all began with AOL – the world is “closed” again as Facebook has...
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10 trends in social media: The Social Practice
Do read/watch the SLIDES in the link
1. The rise of the social algorithm.
2. (Social) Selling is everywhere.
3. From group discounts to group dynamics.
4. The evolution of location.
5. The rise of social business.
6. The consumer as curator.
7. Rewarding social sharing.
8. Convergence and blurred boundaries.
9. Cross device consumption.
10. HTML 5 and the rise of web apps.
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Sensory Advertising - Singapore Airlines
Incorporating smell into branding has already begun. In fact as far back as 1973 Singapore Airlines broke through the barriers of traditional branding with their Singapore girl. The staff was styled right down to their make-up. Stewardesses were offered only two choices of colour combination based on a specific palette designed to blend in with Singapore Airline’s brand colour scheme which...
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Thought about Social Media and luxury brands
The real problem with luxury brands and social media is an effect of cheapening the brands image online. A semi-functional website; an unread blog, lack of followers on Twitter/Facebook can all factor to a bad public impression. A key to Brand success online in my opinion is the opportunity to deliver creative Brand experiences that encourage consumer participation. It gives the luxury brand the...
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M&S versus John Lewis (I think its a one-sided... →
read the comments at the bottom of the article…
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“RELEVANCE + ORIGINALITY + IMPACT = EFFECTIVE ADVERT”
– WhatILearntInALecture
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“My name is Maximus Decimus Meridius, commander of the Armies of the North,...”
– Maximus Decimus Meridius- Gladiator (2000)
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